Marketing Management

Marketing Management

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Hyundai has launched the Getz, a B segment hatchback, and Elantra, a C plus segment car in 2004. General ... Consumer goods giant Hindustan Lever has joined the retailing bandwagon by putting up services areas to pump up home ... Reliance Industries had plans to roll out of 1 , 500 retail outlets from February 2005.

Title:Marketing Management
Author:Rajan Saxena
Publisher:Tata McGraw-Hill Education - 2005-06-01


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