Marketing Management in Asia.

Marketing Management in Asia.

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Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the worlda€™s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the worlda€™s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.BBC News (2009), Prius Tops Japana#39;s Car Sale Chart, BBC News, July 6, available from ... P. (2010), Solving Japana#39;s Age-Old Problem, The Guardian, March 20, available from ageing-anbsp;...

Title:Marketing Management in Asia.
Author:Stanley Paliwoda, Tim Andrews, Junsong Chen
Publisher:Routledge - 2013-01-04


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