This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.They work with dealers, perhaps to develop point-of-service displays, train dealer salespeople to do a better job of selling the ... A typical super-missionary was given the use of a new Ford Explorer Sport Trac, a territory of 14 Wal-Marts, and a mission: ... 10Bruce Upbin, aRebirth of a Salesman, a Forbes, October 1, 2001, pp.
|Title||:||Marketing Mistakes and Successes|
|Author||:||Robert F. Hartley, Lil Shady|
|Publisher||:||Blog Sach - 2009-10-02|