Fun and easy to read, this marketing and promotion guide offers you the qbig pictureq of how best to spend your limited funds and energy to create a successful marketing strategyafrom traditional promotions such as advertising and posters to social media marketing. ac Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library ac Covers conventional marketing strategies such as print and broadcast media along with new social media venues ac Includes a guide to marketing plans and content calendars ac Offers chapter-by-chapterq Moxie Tips and Tricksq to help you get started and succeed in marketing your library ac Presents ways to bolster your creativity toolkit when the ideas just won't comeTry to think about not just getting as many entries as possible, but making sure that the entries you do get will turn customers into supporters of the library. 3. Pick an ... Include a countdown clock on your web page or countdown updates through your social media. 7. Promotion! ... Along with just announcing the winner, you may want to blog about them, or feature them on your Facebook page. Send outanbsp;...
|Title||:||Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches|
|Publisher||:||ABC-CLIO - 2015-05-07|