Marketing Plans

Marketing Plans

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Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provide.How to Prepare Them, how to Use Them Malcolm McDonald ... the way described means that, over about twenty transactions, something approaching Paretoa#39;s Law comes into playa€“ i.e. that 20 per cent of customers account for 80 per of sales.

Title:Marketing Plans
Author:Malcolm McDonald
Publisher:Elsevier - 2009-01-07


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