Marketing principles and best practices

Marketing principles and best practices

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Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.Similarly, Ford relies on a vast supplier network, including firms such as TRW and Johnson Controls, to contribute half of the more than 10, 000 parts in a typical ... Each organization in this chain is involved in the creation of a product, marketing processes (including delivery), and support and service after the sale. In performing these value-creating activities, each also affects the quality level of the Honda Accord or Ford Explorer. ... and synchronize production and delivery schedules.

Title:Marketing principles and best practices
Author:K. Douglas Hoffman
Publisher:Thomson South-Western - 2005


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