Marketing Principles

Marketing Principles

4.11 - 1251 ratings - Source

This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategiesPoint-of-purchase (P-O-P) materials include outdoor signs, window displays, counter pieces, display racks and self-service cartons. ... A retailer is likely to make use of P-O-P materials if they are attractive, informative, well constructed and in harmony with the storea#39;s image. ... For example, many health and whole food stores provide cooking classes and demonstrations to teach consumers how to prepareanbsp;...

Title:Marketing Principles
Author:William M. Pride, O. C. Ferrell, Bryan A. Lukas, Sharon Schembri, Outi Niininen
Publisher:Cengage Learning - 2012


You Must CONTINUE and create a free account to access unlimited downloads & streaming