This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategiesPoint-of-purchase (P-O-P) materials include outdoor signs, window displays, counter pieces, display racks and self-service cartons. ... A retailer is likely to make use of P-O-P materials if they are attractive, informative, well constructed and in harmony with the storea#39;s image. ... For example, many health and whole food stores provide cooking classes and demonstrations to teach consumers how to prepareanbsp;...
|Author||:||William M. Pride, O. C. Ferrell, Bryan A. Lukas, Sharon Schembri, Outi Niininen|
|Publisher||:||Cengage Learning - 2012|