Marketing Research & Consumer Behaviour, 1E

Marketing Research & Consumer Behaviour, 1E

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Formal and informal groups A formal group has a highly defined structure (e.g.. membership list) specific roles and authority ... Rotary and Lions Clubs, Red Cross Society, labour unions, and other social, political an religious organisations are examples of formal groups. ... Positive versus negative groups Reference groups can also be classified on the basis of whether they attract or repel the individual.

Title:Marketing Research & Consumer Behaviour, 1E
Author:S. Sumathi, P Saravanavel
Publisher:Vikas Publishing House Pvt Ltd - 2009-11-01


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