Marketing Research for Managers

Marketing Research for Managers

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This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.Once interviewers have been trained and are working in the field, maintenance of good interviewing practice is ensured ... office procedures, supervision, training, quality control (IQCS standards are in line with BS 5750) and survey administration. ... is shown in the MRS listing of organizations, and if providing market research services, in the Research Buyera#39;s Guide. ... standards will be sent on request, by IQCS, 6 Walkfield Drive, Epsom Downs, Surrey KT18 5UF ( Tel: 01737 379 261, anbsp;...

Title:Marketing Research for Managers
Author:Sunny Crouch, Matthew Housden
Publisher:Routledge - 2003


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