Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

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Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.diffusion, it took less than a decade for the mobile phone to do the same. ... position with the launch of the Sprint Music Stores, allowing subscribers to download music to their cell phone (and a copy to the PC). Sprinta#39;s new generations of cell phone will be capable of downloading movies and television as well as music, andanbsp;...

Title:Marketing Strategy and Competitive Positioning
Author:Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
Publisher:Pearson Education - 2008


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