aThis volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.aRomar (2004) defines globalization as a result; it is a result of aquot;at least three major trendsaquot; (664). These include ... As Reddy and Vyas noted, aquot;marketing and globalization intertwineaquot; (2004 167). Therefore the ... THE PROBLEM Globalization presents many challenges to organizations that are selling a product or service. The natural ... Toyotaa#39;s Corolla will exhibit some differences in styling. McDonalda#39;sanbsp;...
|Title||:||Marketing, Technology and Customer Commitment in the New Economy|
|Author||:||Harlan E. Spotts|
|Publisher||:||Springer - 2014-11-03|