Marketing Through Search Optimization

Marketing Through Search Optimization

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Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.Building links to your site will improve your ranking in certain search engines. The main engine that does consider links to your site when working out rankings is Google, so there are clear advantages to building links a€“ above and beyond theanbsp;...

Title:Marketing Through Search Optimization
Author:Alex Michael, Ben Salter
Publisher:Routledge - 2012-06-25


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