... go to www.incultureapproach.com Brand or product: Lincoln LS and Navigator BACKGROUND During a California ... Your problem is that people believe what you tell them . ... With some nudging from the agency and a solid commitment from Lincoln Mercurya#39;s Regional Director, a Lincoln test was put into place for 2000.
|Title||:||Marketing to American Latinos|
|Author||:||M. Isabel Valdés|
|Publisher||:||Paramount Market Publishing - 2000|