Marketing Tourism in South Africa

Marketing Tourism in South Africa

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The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.Some travel trade shows are general leisure trade shows; others specialise in adventure, backpacking, luxury travel etc. ... Berlin and the World Travel Market ( WTM) in London are examples of premier annual international travel trade shows anbsp;...

Title:Marketing Tourism in South Africa
Author:Richard George
Publisher:Oxford University Press - 2008


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