The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.Some travel trade shows are general leisure trade shows; others specialise in adventure, backpacking, luxury travel etc. ... Berlin and the World Travel Market ( WTM) in London are examples of premier annual international travel trade shows anbsp;...
|Title||:||Marketing Tourism in South Africa|
|Publisher||:||Oxford University Press - 2008|