Marketing Training Services

Marketing Training Services

4.11 - 1251 ratings - Source

Ian Linton's book shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.Budgeting How much will the campaign cost? A campaign budget will include direct, indirect and variable costs: a€c direct costs (i) production costs of advertisements including design, writing and production (ii) the media costs a€c indirect costs (i)anbsp;...

Title:Marketing Training Services
Author:Ian Linton
Publisher:Gower Publishing, Ltd. - 1997-01-01


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