Ian Linton's book shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.Budgeting How much will the campaign cost? A campaign budget will include direct, indirect and variable costs: ac direct costs (i) production costs of advertisements including design, writing and production (ii) the media costs ac indirect costs (i)anbsp;...
|Title||:||Marketing Training Services|
|Publisher||:||Gower Publishing, Ltd. - 1997-01-01|