For pastors and parish councils to develop and evaluate their strategies of marketing of the parish. Helpful, practical, and common-sense wisdom that will increase your visibility.sence, direct marketing is simply impersonal promotion, in the sense of not being face-to-face, which seeks to evoke direct action.1 While ... understand not only the benefits, but also the limitations of direct mail, and consider developing strategies for a direct mail campaign. ... Part of the hesitation towards direct mail stems from church leadersa#39; belief that direct mail wona#39;t work and/or it will cost too much.
|Title||:||Marketing Your Church|
|Author||:||John Joseph Considine|
|Publisher||:||Rowman & Littlefield - 1995-01-01|