Author Dorene Ciletti delivers a strong marketing framework and up-to-date business examples in the second edition of MARKETING YOURSELF, helping students discover that selling themselves and their ideas is the key to success in business today. The updated text includes an increased focus on careers. MARKETING YOURSELF helps students make real-world connections to begin networking with professionals, as well as helps to match student interests and aptitudes to appropriate college majors and post-secondary education or training. In addition, Planning a Career In sections incorporate Career Clusters and present the necessary skills, education, work experience and industry opportunities for a variety of business-related career paths. MARKETING YOURSELF enhances classroom instruction with revised topics like leadership, corporate sustainability, social networking, and online career building and networking. The text helps students develop a self-marketing plan and portfolio based on their marketable skills and abilities, helping them chart a course to a successful future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Source: The Career Clusters icons and definitions are being used with permission of the Statesa#39; Career Clusters Initiative, 2009, www.careerclusters.org. Occupational Outlook Handbook Available through your counselor or local library , theanbsp;...
|Publisher||:||Cengage Learning - 2010-01-19|