MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industryas future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Do we compete with friends to download more files? Do we now have easy access to unusual, highly specialized music we cana#39;t get from the local music store (if there still is one)? Do we ... media technology can bring about widespread changes in what people do with media. ... Initially, most were micro- level theories rather than more macro-level perspectives. ... Effects were caused by a variety of content, from political propaganda to dra- matized presentations of sex and violence.
|Title||:||Mass Communication Theory: Foundations, Ferment, and Future|
|Author||:||Stanley Baran, Dennis Davis|
|Publisher||:||Cengage Learning - 2014-01-01|