Mass Media

Mass Media

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Provides access to articles selected from the public press. This book includes an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; overviews for each section; a topical index; and an instructor's resource guide with testing materials.Perianne Grignon, a Sears executive overseeing aquot;Extreme Makeover, aquot; disagrees. aquot;Television is an ... before the show aired. Generally, a consensus seems to be emerging that consumers better remember a brand they see on TV shows.

Title:Mass Media
Author:Joan Gorham
Publisher:Dushkin Publishing Group - 2006-03-01


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