Mastering Automotive Challenges

Mastering Automotive Challenges

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This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.Audi is working flat out on a hybrid engine for its new Q7 SUV, and even Porsche is considering the option of a hybrid solution for its ... It also requires AdBlue, a urea solution, to be topped up at regular service intervals. ... joint venture with completely new developments, GM is planning a diesel offensive of its own in 2008.

Title:Mastering Automotive Challenges
Author:Bernd Gottschalk, Ralf Kalmbach
Publisher:Kogan Page Limited - 2007


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