The success of today's products is no longer only determined by their technical superiority, but especially by subjective factors, such as the perceived quality. For several years now, this trend has been also present in the automotive industry. Currently, the perceived quality is one of the most important purchasing criteria, which is strongly influenced by visual and haptic perception, as well as culture. In order to improve the customers' percepAntion of car interiors and to support the communication between the automotive manufacAnturers and their suppliers, it is crucial to implement measurement methodologies, which can quantify the customer perceived quality through measurement values.However, the evidence we have reviewed suggests that cognitive and perceptual processes are constructed in part through ... like the basic requirements in the Kano-Diagram, but also fulfill the more subjective psychological needs, such as the ... in the clinic, which consisted of 8 vehicles (Hyundai Elantra, Mercury Sable, Ford Focus, Ford Taurus, Mazda ProtAcgAc, Nissan ... (Influence of Culture), 2005, p.
|Title||:||Measurement of Sensory and Cultural Influences on Haptic Quality Perception of Vehicle Interiors|
|Author||:||Alexander Walter van Laack|
|Publisher||:||BoD – Books on Demand - 2014-06-26|