Media and Convergence Management

Media and Convergence Management

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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This booka€™s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.2010), Kopetz (2011) describes the Internet of Things as based on the idea of creating a€œsmart objectsa€ by embedding technology ... Already, Internet-connected cars are becoming mainstream, with the 2013 Ford Fusion, for example, touting its connection to the ... Using a smartphone, the user can scan the QR code and get multimedia information on an object delivered through the Internet on a web page.

Title:Media and Convergence Management
Author:Sandra Diehl, Matthias Karmasin
Publisher:Springer Science & Business Media - 2013-05-24


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