Media Effects

Media Effects

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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.University of Arizona The effects of media exposure on the construction and maintenance of consumersa#39; social perceptions, attitudes, ... Accord- ingly, it should come as no surprise that media use has been determined to play a meaningful role in the ... and judgments regarding a variety of race-based attributions and stereotypes (Dixon, 2006; Dixon aamp; Maddox, 2005; Ford, 1997; ... In order to shed light on this issue, the present chapter syn- thesizes the extant research on the subject.

Title:Media Effects
Author:Jennings Bryant, Mary Beth Oliver
Publisher:Routledge - 2009-01-13


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