Media Literacy

Media Literacy

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This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.Many ads, especially those for new products, are intending only to establish our awareness that the product exists. ... Some ads are designed to inoculate us against the claims of competitors so that when we see an ad for one of their competitors, we will not come under its influence. ... How did you do on Part I? Were you able to come up with a long list of needs, or could you think only of one or two?

Title:Media Literacy
Author:W. James Potter
Publisher:SAGE - 2012-01-31


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