Media Management in the Age of Giants

Media Management in the Age of Giants

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The emergence of giant media corporations has created a new era in mass communications. The world of media giantsa€”with a focus on the bottom linea€”makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.51 Underwood gave example after example where he felt management decisions were made by heretics with no regard for ... 52 A similar hatchet job on all managers, done in a much more humorous way, is carried out by Scott Adams in his Dilbert cartoons ridiculing modern business, ... of executive skepticism, the insouciance of bureaucratic administrators, the pretentiousness of charismatic leaders, anbsp;...

Title:Media Management in the Age of Giants
Author:Dennis F. Herrick
Publisher:UNM Press - 2012-08-15


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