MEDIA NOW encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops studentsa media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to todayas global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.That is the term used for storing (legally purchased) music on the Internet so that it can be downloaded or streamed to any device you wish, whenever you ... WMA is preferred by the music industry because it can prevent further copying and can also be streamed (played in real time) instead of just downloaded. ... Personal networking sites on the Internet, such as MySpace, are changing music promotion.
|Title||:||Media Now 2012 Update|
|Author||:||Joseph Straubhaar, Robert LaRose, Lucinda Davenport|
|Publisher||:||Cengage Learning - 2012-01-01|