Media Now: Understanding Media, Culture, and Technology

Media Now: Understanding Media, Culture, and Technology

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Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to todaya€™s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industryaˆ’and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readersa€™ media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Prince sued The Pirate Bay, a notorious download site based in Sweden, in an effort to stop free downloads of his recordings. ... In 2003, Apple broke ground by creating a pay download service, the iTunes Music Store, and followed up with its popular iPod players. ... Apple initially charged $0.99 per song, but a downloaded song could be copied only onto a ... are over half of U.S. music industry sales CD sales continued to grow until 2013, when they declined (track sales down 5.7%).

Title:Media Now: Understanding Media, Culture, and Technology
Author:Joseph Straubhaar, Robert LaRose, Lucinda Davenport
Publisher:Cengage Learning - 2015-01-01


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