Media/Impact: An Introduction to Mass Media

Media/Impact: An Introduction to Mass Media

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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on todaya€™s digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insidera€™s look at what ita€™s like to work in each business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... 351, 359 APCO, 235, 239 Apollo, 163 Apple Apple TV, 170 on-demand programming, 11 e-books, 33, 38 founding of, 188 iCloud, ... 37 Audion, 109, 111 , 155 Australia advertising market, 207 media systems in, 355a€“356 Australian Broadcasting Corp. ... need for, 212 Average Time Americans Spend Using Mass Media Each Day, 4 Avatar, 142, 146 avatars, 199 Avon, ... 34 cost of, 35 current trends, 41 history of publishing in U.S., 28a€“33 How Do Book Publishers Make Their Money?, anbsp;...

Title:Media/Impact: An Introduction to Mass Media
Author:Shirley Biagi
Publisher:Cengage Learning - 2014-01-01


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