During the latter part of the 20th century, the global auto industry has concentrated into a small number of groups led by General Motors, Ford, Daimler-Chrysler, Volkswagen, Toyota and Renault. The trend is of great political and economic significance because of the large size of the industry, its importance to the economic health of many countries and its geographic spread around the globe. Many reasons are commonly cited when trying to explain this rapid corporate consolidation: cost savings, new products and market, price controls and labour negotiations chief among them. Frequently, however, mergers do not achieve their stated goals. Merging Traffic explores all these factors and goes on to suggest that, as with the mystique of the automobile itself, other motivations prevail.... raise price cuts to 15 percent.77 Toyota aims to cut costs by 30 percent by 2005 by diversifying its sources of supplies, ... Mitsubishi Lancer and Dodge Neon on the C platform in 2005, with 65 percent commonality of parts.82 Since plannedanbsp;...
|Author||:||John A. C. Conybeare|
|Publisher||:||Rowman & Littlefield - 2004|