Metro letters

Metro letters

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Can a typeface communicate the unique character of a city? This is the question the University of Minnesota Design Institute proposed when it began the project qTypeface: Twin Citiesq and commissioned six teams of talented typographers to create a custom font for Minneapolis and St. Paul. qTypeface: Twin Citiesq was an experiment to further understand the relationship between typography and urban identity that sought not to brand the cities themselves but to engage the public's awareness and appreciation of design and typography throughout the metro area.What began as an attempt to discover a subtle form of civic identity evolved into the invention of a truly unique concept. The Twin font is accompanied by a software program that can link the typeface via the Internet with live databases detailing the Twin Cities' urban conditions-wind, temperature, traffic congestion-and these variations visibly affect the type's appearance. Metro Letters recounts the complete process behind the development of a font that aims to visually represent the diversity of the Twin Cities and inspires other designers to devise their own new ideas, innovative prototypes, and creative experiments.Deborah Littlejohn has been resident design fellow at the University of Minnesota Design Institute since 2002. She is a partner in Gusto, a St. Paul design firm.Distributed for the University of Minnesota Design InstituteShe founded Dewar and Associates, Inc. in 1996 to focus on public/private ventures that attract significant private sector participation. ... He maintains an active design studio with clients that include Carleton College, American Public Radio, Hunt Adkins, ... he is patiently crossing the wires between analog and digital technologies. ... in Fall 2003, using the rare books and maps at the U, s Dames Ford Bell Library as primary sources for studying the evolution of printing and typography.

Title:Metro letters
Author:University of Minnesota. Design Institute, Deborah Littlejohn
Publisher:Univ of Minnesota Design Inst - 2003


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