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In Microtrends: The Small Forces Behind Todaya€™s Big Changes, Mark Penn shows that 75 of the most important trends in the world today are the smallest ones. Exploring everything from politics to religion, food to entertainment, Penn follows the numbers to uncover what's really popular, not what we think is popular. Because while these trends are shaping the world, theya€™re relatively unseen a€“ theya€™re under-the-radar forces that can involve as little as 1 percent of the population. People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. Yet it takes intensive, scientific study to find the logical patterns that underlie those choices. While helping you to refine your own trend-spotting skills, Penn pierces remarkably stubborn conventional thinking to find the counterintuitive trends that represent a portrait of society in the 21st century. A groundbreaking book about the way people think and how they act, Microtrends explores the practical implications of these 75 trends for politics, business, and society itself.And among Moms, who presumably make more of these actual decisions, the split was 66 to 30a€”or more than 2 to ... be comforted whenever they cry 60 48 66 Babies should be allowed to cry it out at night so they learn how to sleep 35 44 30anbsp;...

Author:Mark J. Penn
Publisher:Penguin UK - 2008-06-05


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