Million Dollar Website

Million Dollar Website

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The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the qbig boys.q Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another qgraphic design for the webq book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out(b) where to get any software or additional technology they might need, such as Adobe Acrobat Reader, QuickTime, ... Under this heading I am also going to include the incredibly annoying a€œContact Usa€ button that pops up a a€œmail toa€ or blank email form instead of a separate page. ... what your site offers and how users can access it, and then make it easy for users to dig deeper into your site from there.

Title:Million Dollar Website
Author:Lori Culwell
Publisher:Penguin - 2009-05-05


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