Profiles the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, revealing how to anticipate the buying habits of generations X and Y.The tC was the first car created using all the Scion market intelligence. In 2005, Scion unveiled the t2b, a new concept car that reinforced the companya#39;s focus on pushing the envelope in styling and ... for the base price ($13, 680 for models with a five-speed manual transmission; $14, 480 for automatic-equipped models).
|Title||:||Mind Your X's and Y's|
|Author||:||Lisa Johnson, Cheri Hanson|
|Publisher||:||Simon and Schuster - 2006-08-29|