Created through a student-tested, faculty-approved review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Did you use the promotion code? ... In fact, annual expenditures on promotion marketing in the United States now exceed $400 billion. ... The objectives of a promotion depend on the general behavior of target consumers (see Exhibit 18.1 ).
|Author||:||Charles Lamb, Joe Hair, Carl McDaniel|
|Publisher||:||Cengage Learning - 2011-02-24|