Created through a student-tested, faculty-approved review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 makes reaching out to students a breeze. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Redbox, whose movie rental kiosks are found in supermarkets and McDonalda#39;s, sends its customers a birthday e-mail with a special promotion code for a free movie rental. Personal touches like this ... can use the database to match product profiles and consumer profiles so that they can crosssell customers products that match their demographic, lifestyle, or behavioral characteristics. DesignWorks NY , aanbsp;...
|Author||:||Charles Lamb, Joe Hair, Carl McDaniel|
|Publisher||:||Cengage Learning - 2013-02-07|