Mobile Services in the Networked Economy

Mobile Services in the Networked Economy

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qThis book provides new insight into the structure and dynamics of the mobile services industry by combining novel ideas from complexity theory, from the research of vertical integration strategies and from the theories of networked organizations. These ideas and theories are then applied to the context of three different types of mobile services marketsq--Provided by publisher.Leading operators such as Orange and Vodafone have started to take a more active role in the design of the user interface, ... at developing a€œproducts that communicate with their users; products that do not require reading detailed instructionsa€anbsp;...

Title:Mobile Services in the Networked Economy
Author:Jarkko Vesa
Publisher:IGI Global - 2005-01-01


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