As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.level of data usage per month (even though they are on an unlimited data usage plan) the provider decreases the speed ... Sprint has shown no signs of moving to a tiered data plan, but they are clearly feeling the pressure of increased data usage as they were forced to increase the cost of their ... That model was turned completely upside down with the exclusive introduction of the Apple iPhone in 2009.
|Title||:||Mobile Services Industries, Technologies, and Applications in the Global Economy|
|Publisher||:||IGI Global - 2012-08-31|