Mobile & Social Game Design

Mobile & Social Game Design

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Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile a Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make qstickier, q more compelling games on all types of devices. Through the booka€™s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attracta€”and Retaina€”Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the gamea€™s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.(For instance, a player can make one purchase, then play the game both at home and at the office.) ... Moreover, Steam has demanded a high level of quality from their offerings, which makes their marketplace far less of a free-for-all. ... For the most part, Steam offers a classic premium download model for PC and Mac gamers that provides fast, secure, appealing, ... which seems to serve the function of an online marketplace without offering any of the social features provided by Steam.

Title:Mobile & Social Game Design
Author:Tim Fields, Brandon Cotton
Publisher:CRC Press - 2014-01-22


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