This book examines the field of behavioral economics and provides insights into the following questions: - Does utility bring happiness? - How do emotions and personal perspectives color our economic decisions? - How do altruism, trust, fairness and justice come into play in game theory? - Why are some organizations (e.g. National Rifle Association and the Mormons) so successful in implementing the objectives of collective action? - Can advances in neuroeconomics unlock the secrets of how decisions are made? - First book of its kind. Students and readers alike looking for evidence that tackles their underlying intuitive skepticism about how people make economic decisions will welcome this book - Makes an important and unique contribution to the field of behavioral economics by introducing a wide range of material that is not too technical, easy to read and appropriate for college students at sophomore through senior level - Looks beyond the standard assumptions of economics and offers a clear and comprehensive review of modern developments in decision making from several different perspectives - Integrates economic analysis with psychology, sociology and political sciences - Offers classroom games, exercises and case studiesMiner, A.G. (2001) Experience Sampling Events, Moods, Behavior and Performance at Work. ... Ng, Y.K. (2002b) Economic Policies in the Light of Happiness Studies with Reference to Singapore. ... Pirsig, R. (1974) Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, 10th Ed. New York: William Morrow. Price ... Putnam, R.D. (1993) Making Democracy Work: Civic Traditions in Modern Italy.
|Title||:||Modern Developments in Behavioral Economics|
|Author||:||John Malcolm Dowling, Chin-Fang Yap|
|Publisher||:||World Scientific - 2007-01-01|