Module 2: Graphics and Visual Communication for Managers

Module 2: Graphics and Visual Communication for Managers

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GRAPHICS AND VISUAL COMMUNICATION FOR MANAGERS, Second Edition, offers practical and useful advice on how to work with graphics and visuals in reports, briefings, and proposals. It also offers direct instruction on how to integrate graphic aids into spoken presentations and public speeches. There are dozens of illustrations, drawings, and graphs included throughout the text. This text integrates the latest research on visual communication with the best managerial practices in a wide range of businesses that provides the latest information available. It explains the details involved in crafting graphic images that tell a story clearly, crisply, and with powerful visual impact. Using a step-by-step approach, it demonstrates how to create PowerPoint files that support and enhance a presentation without dominating or overpowering the content of a talk. And it offers an inside look at how the best graphic design shops create images that support business objectives and make management communication more effective. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For example, adding white to red creates pink; adding black creates maroon ( Figure 3.3). These two colors are the same hue as red, but they have different values. One way to create an effective monotone color scheme is to combine different values of the same hue (Figure 3.4). ... the closer the color is to a pure hue (100% saturation); the weaker the saturation the closer it is to a neutral gray ( 0%anbsp;...

Title:Module 2: Graphics and Visual Communication for Managers
Author:James O'Rourke, Robert Sedlack, Jr., Barbara Shwom, Karl Keller
Publisher:Cengage Learning - 2008-01-07


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