This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: q This reader is an absolute must for all advertisers, agencies and students... q Werben und Verkaufen (Issue 40/2001)In 1999, there were only four local TV broadcasts in this country, which are TV1, TV2, TV3 and NTV7. ... 22, 138 24, 184 +9.2 TOTAL 2, 474, 262 3, 078.267 +24.4 Source: Media Guide 2001, Whiteknight Communications Sdn. Bhd. From Table 3, ... Franchise advertisement (i.e. tobacco companies program promotions) tumbled from second spot in Jan a June 1998 period to RM ... Advertising in Malaysia 165.
|Title||:||More Advertising Worldwide|
|Publisher||:||Springer Science & Business Media - 2012-12-06|