Mustang and the Pony Car Revolution

Mustang and the Pony Car Revolution

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Introduced at the opening of the New York Worlda€™s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar categorya€”the a€œpony cara€a€”which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Forda€™s Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the Worlda€™s Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years.The first time, my assignment was to prepare press materials for Forda#39;s 1961 truck lines; the second, to prepare all of the US ... 1976 Mustang II white V-6 automatic fastback with red interior; 1979 sister car Mercury Capri, four-cylinder manual, anbsp;...

Title:Mustang and the Pony Car Revolution
Author:Michael W.R. Davis
Publisher:Arcadia Publishing - 2014-04-07


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