The objectives for the study were to identify, classify, and measure mystery shopping motivations using motivational theory to test for the presence of motivation crowding, as reflected in the initial two hypotheses: H1: There are salient dimensions of motivation influencing individual participation in mystery shopping activities. H2: Mystery shoppers experience motivation qcrowding inq after initial performance of mystery shopping activities, with intrinsic motivations increasing.The forums were free to gain registration and catered to the interests of mystery shoppers, with topics such as feedback on mystery shopping companies to contract with, tips on how to perform mystery shops, tax implications of mysteryanbsp;...
|Title||:||Mystery Shopper Motivations and the Presence of Motivation Crowding|
|Author||:||Pamela B. Allison|
|Publisher||:||ProQuest - 2009|