In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.Bates, Albert D. Retailing and Its Environment. New York: Van ... Beverage Industry 1985 Annual Manual. Cleveland ... New York: National Broadcasting Company, 1929. Broadcast ... Broehl, Wayne G., Jr. John Deerea#39;s Company. Garden Cityanbsp;...
|Title||:||New and Improved|
|Author||:||Richard S. Tedlow|