New Product Development

New Product Development

4.11 - 1251 ratings - Source

Annacchino's book will maximize return on development dollars invested by providing the reader with an interdisciplinary understanding of the new product development process. It contains over 200 illustrations with 52 actual tools needed to execute an actual program.Covers the entire process of product development from idea to launch without missing a step!

Title:New Product Development
Author:Marc A. Annacchino
Publisher:Butterworth-Heinemann - 2003


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