Nice Companies Finish First

Nice Companies Finish First

4.11 - 1251 ratings - Source

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk--to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue's Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.Nissana#39;s sales grew across the board in that period, powered by demand for its Serena minivan in Japan, its fullsize Altima sedan in the United States, its Sunny compact in China, and its Qashqai small sports utility vehicle in Europe. Ghosn ... Shortly after taking on the challenge, in 2000 he became the companya#39;s president, and he was named CEO in June 2001. Despite the ... To solve Nissana#39;s problems, Ghosn and his managers had to pay close attention to the opinions of all.

Title:Nice Companies Finish First
Author:Peter Shankman
Publisher:Macmillan - 2013-04-02


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