Whether youare new to web writing, or youare a professional writer looking to deepen your skills, this book is for you. Youall learn how to write web copy that addresses your readersa needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: ac Write marketing copy, interface flows, blog posts, legal policies, and emails ac Develop behind-the-scenes documents like mission statements, survey questions, and project briefs ac Find your voice and adapt your tone for the situation ac Build trust and foster relationships with readers ac Make a simple style guide aWriting is a skill that will hugely benefit anyoneas career, and luckily, itas a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience youare trying to reach. Whether youare a professional or just getting started, youall find a ton to steal from here.a (aAustin Kleon, author of Steal Like An Artist and Show Your Work! qBetween them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers.q - Erin Kissane, author of The Elements of Content StrategyWhether youare new to web writing, or youare a professional writer looking to deepen your skills, this book is for you.
|Author||:||Nicole Fenton, Kate Kiefer Lee|
|Publisher||:||New Riders - 2014-05-16|