Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.Because nonprofit organizations rely on direct mail the most, we will demonstrate how to develop a program using this ... Do you want to attract donations? ... It may be shortsighted to simply compare the donations or membership fees received with the cost of a direct mail campaign. ... its ability to produce an immediate return (revenues in excess of costs), then fewer direct mail programs will be approved.
|Author||:||Walter Wymer, Patricia Knowles, Roger Gomes|
|Publisher||:||SAGE Publications - 2006-02-20|