Nothing that is

Nothing that is

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Daniel Myrick and Eduardo Sanchez's The Blair Witch Project seemingly appeared from nowhere to become one of 1999's highest grossing films. Whilst generating revenue as a low-budget movie backed by a media blitz, The Blair Witch Project also generated controversy and made a mockery of the Hollywood industry, billing itself as real footage of a supernatural event. Critics were divided over some of the most basic questions: whether the film was an artistic success or the product of its hype, for example, and whether it challenged Hollywood conventions or succumbed to them in the end. about the American taste for horror, hoax, independent films, the Internet and the direction of cinema in the 21st century. It explores the modest origins and rapid demise of this independent film while also analysing the sensational results of its broad media discourses - a Web site developing the back story of The Blair Witch Project was one of the most-accessed sites on the Internet at the time of the film's release. Witch Project's manipulation of cinematic codes, its view on technology and the occult, its film progenitors and even its effects on the film's setting of Burkittsville, Maryland. unexpected blockbuster that emerged from, if not nothing, then a complex brew of culture, technology and ingenuity.Mimicking the marketing strategy of BWP, did not advertise itself as a tie-in for the TV show, so many visitors to the Web site ... (Similarly, although Robert Rodriguez reportedly spent just $7, 000 dollars to make El Mariachi, Columbia Pictures spent over ... rights to BWP, Artisan spent $1.5 million on the early Web promotional campaign and over $25 million in total marketing costs ( Stanley).

Title:Nothing that is
Author:Sarah Lynn Higley, Jeffrey Andrew Weinstock
Publisher:Wayne State University Press - 2004


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