Obesity Prevention

Obesity Prevention

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Over the years, approaches to obesity prevention and treatment have gone from focusing on genetic and other biological factors to exploring a diversity of diets and individual behavior modification interventions anchored primarily in the power of the mind, to the recent shift focusing on societal interventions to design qtemptation-proofq physical, social, and economic environments. In spite of repeated calls to action, including those of the World Health Organization (WHO), the pandemic continues to progress. WHO recently projected that if the current lifestyle trend in young and adult populations around the world persist, by 2012 in countries like the USA, health care costs may amount to as much as 17.7% of the GDP. Most importantly, in large part due to the problems of obesity, those children may be the first generation ever to have a shorter life expectancy than that of their parents. This work presents the most current research and proposals for addressing the pandemic. Past studies have focused primarly on either genetic or behavioral causes for obesity, however today's research indicates that a strongly integrated program is the best prospect for success in overcoming obesity. Furthermore, focus on the role of society in establishing an affordable, accessible and sustainable program for implementing these lifestyle changes is vital, particularly for those in economically challenged situations, who are ultimately at the highest risk for obesity. Using studies from both neuroscience and behavioral science to present a comprehensive overview of the challenges and possible solutions, The brain-to-society approach to obesity prevention focuses on what is needed in order to sustain a healthy, pleasurable and affordable lifestyle. * Explores the qbrain-to-societyq approach to obesity prevention, focusing on an integrative approach to addressing the obesity pandemic * Presents both the nueroscientific and the behavioral factors that impact eating habits * Identifies the challenges and suggests solutions for altering attitudes toward food on both an individual and a societal level... do not want to count calories (Sagon, 2006), partly explain why many are reluctant to make dramatic changes to their core offering in favor of smaller portions and/or lower calorie-density foods. ... For example, KFCa#39;s recent introduction of grilled chicken items, while a welcome move towards more balanced ... many chains are exploring between-daypart opportunities with snack items: Quiznos has introduced its $2 Sammies, McDonalda#39;s has its Snack Wraps, and KFC has its Twister.

Title:Obesity Prevention
Author:Laurette Dube, Antoine Bechara, Alain Dagher, Adam Drewnowski, Jordan LeBel, Philip James, Rickey Y. Yada
Publisher:Academic Press - 2010-06-25


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